Find out exactly what it takes to win more electrical jobs in South West London. Your customers already told everyone.

We read 776 public reviews across 40 electricians (1 January 2026 – 26 July 2026) to find out how the busiest, best-paid businesses in your market are winning the work. This report shows you who's taking the bookings, what earns them repeat customers, and exactly where you can take business from them.

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Preview of the Electricians in South West London market intelligence report

The commercial problem

Google stars show the score. They don’t explain the result.

A 4.9 rating tells you almost nothing about why one electrician gets the call and another doesn’t, what earns the repeat customer, or which part of the job costs a booking. This report turns 776 local reviews into decisions you can actually use.

Decision 01

Know exactly where you stand against every competitor

Compare your rating, review volume, consistency and sentiment against every electrician competing for the same South West London jobs — not just star ratings in isolation.

Use it to: spot who’s quietly losing ground, and where there’s an opening to take their customers.

Decision 02

Find the words that actually earn trust

See the phrases, experiences and emotions customers reach for when they’d recommend an electrician to a neighbour — and the ones that signal they wouldn’t.

Use it to: sharpen your quote messaging, your Google Business profile, and what you say on the phone before you’ve even arrived.

Decision 03

Fix the thing that’s actually costing you jobs

Separate one-off gripes from the complaints that recur across nearly every electrician in this market — no-shows, call-out fees, unresolved faults.

Use it to: prioritise the one change most likely to turn a one-star risk into a five-star rebook.

Bottom line

Happy customers are recommending freely — and a handful of businesses are capturing nearly all of that free word-of-mouth.

That’s referrals, repeat bookings and higher prices going to a few names — while everyone else fights over scraps and price. The report shows you exactly how to become one of those names.

+88Range −100 to +100
776
Reviews analysed
in the selected window
40
Competitors in your market
~19.4 reviews per business
4.90
Average rating
95.9% five-star · 1.8% one-star
+88
Customer happiness score
744 happy customers vs 19 unhappy ones

The Leaders

Five businesses are running the market. The report tells you which.

Five businesses in this market take 49% of every review a customer leaves — and reviews are exactly what new customers check before they call. The other 35 are splitting what’s left. You can see their ratings and volume. You cannot see who they are.

49%
of all reviews in Electricians in South West London belong to just five businesses — the five picking up most of the new work.
  1. No. 01 Locked 4.94★·108 reviews
  2. No. 02 Locked 4.94★·96 reviews
  3. No. 03 Locked 5.00★·62 reviews
  4. No. 04 Locked 4.97★·59 reviews
  5. No. 05 Locked 5.00★·57 reviews
Plus rising challengers, polarising stars, and at-risk competitors

The competitive map

Reliable leaders. Polarising stars. And the dot worth finding.

Every electrician competing for the same jobs as you is one of the dots below. The further right, the higher their rating. The higher up, the more consistently they deliver it. The report names every dot — so you know exactly who you’re up against, and where you could out-position them.

Consistently Mediocre Reliable Leaders Volatile & Weak Polarising Stars Average rating → ↑ Consistency of reviews

Key Highlights

The things you would actually want to know before tomorrow.

Each one came out of the same reviews you just scrolled past. Together they show you exactly where the money is being made in this market — and how to get more of it.

No. 01
One business has more reviews than the next four combined. Worth knowing which.
Named & ranked Locked
No. 02
The highest-rated business with real review volume — usually not who you would guess.
Named & ranked Locked
No. 03
The phrase five-star customers reach for first when they describe what got them.
Named with evidence Locked
No. 04
The one complaint that keeps showing up — across nearly every business here.
Named with evidence Locked
No. 05
The market leader who is quietly losing ground — and probably has not noticed yet.
Mapped & explained Locked
No. 06
What the typical customer here actually says when a friend asks for a recommendation.
Verbatim, in full Locked
And the forty smaller ones we did not put on the page

What they keep saying

The words customers reach for, over and over.

Some of these phrases tell you what customers love. Others tell you what they have learned to put up with. We are showing you three. The other three are the exact words to put in your own marketing.

highly recommend
134 mentions · 32 businesses
great service
50 mentions · 18 businesses
high standard
45 mentions · 19 businesses
Locked
43 mentions · 21 businesses
Locked
42 mentions · 18 businesses
Locked
39 mentions · 19 businesses

Why customers choose one electrician over another

Stars tell you the score. This tells you what to put in your ad copy.

These are the exact feelings winning businesses trigger in their customers — and the ones worth building your whole pitch around.

What you actually get

Five sections. Built to show you where the money is.

Every section names businesses, lays out the numbers, and ends with the move that wins you more work. It is in your inbox the moment your card clears.

  1. Executive summary & market structure
    Who’s winning the most work, by how much, and whether the market is a few giants or wide open. A short briefing on who’s taking the bookings, why customers pick them, and where you could take share from them.
    Who’s winning the work How fresh their bookings are The headline in plain English
  2. What turns customers into bookings
    How happy customers really are, week by week, plus the named reasons they book (and rebook) and the named reasons they walk — broken down by exactly what they’re judging you on: price, punctuality, workmanship and more.
    Happiness over time What wins and loses jobs What to put in your marketing
  3. Know who’s calling before they call
    A composite picture of your typical customer — who they are, how they decide, what puts them off, what they’re trying to achieve — plus their own answers to the questions you wish you could ask them. Including whether they’d actually recommend this market to a friend, and why.
    Who they are In their own words Would they recommend you
  4. Where you rank against every competitor
    Every business competing for the same jobs as you, mapped and named — who’s reliably winning work, who’s at risk of losing it, and who’s quietly building a strong reputation without the volume yet. The full ranking, no redactions.
    Who you’re up against Where each competitor stands Every business’s numbers
  5. Your plan to win more of the work
    A clear-eyed read on your strengths and the openings in this market, grounded in the review evidence — then a prioritised list of moves ranked by payoff and urgency, with concrete actions, timelines and how you’ll know it’s working.
    Strengths & openings What to do first Actions that pay off

One report, one price

Everything you need to win more of the work, not just the preview.

One-off report
£149
Pays for itself with one extra booking.
Use code SPARK50 at checkout for £50 off — £99. Available until 1 August 2026.
  • See exactly who’s winning the work — every competitor named
  • Five sections, ~30 pages, all evidence-backed — no guesswork
  • What’s winning them 5-star bookings, and what’s costing them jobs
  • Know your customer before they call — in their own words
  • A step-by-step plan to win more bookings, ranked by payoff
  • Yours to keep — check your position any time, from any browser

48-hour money-back guarantee not useful? Email us and we’ll refund you.

Secure Stripe checkout · Delivered in minutes · Yours to keep

Questions before buying

What electricians usually want to know.

Does the report name individual electricians?

Yes. The full report names all 40 businesses in the analysis and shows their rating, review volume, sentiment and competitive position.

Is this based on surveys, or public reviews?

Public reviews. It’s based on 776 public Google reviews across 40 electricians in South West London, posted between 1 January and 26 July 2026.

Is it useful if my business isn’t in the report?

Yes. You still get a detailed read on what local customers expect, how competitors are performing, the complaints that keep recurring, and where the openings are.

Is this a subscription?

No. £149 is a one-off payment for this specific South West London report — no recurring charge.

How quickly can I get it?

Straight after checkout via Stripe. It’s password-protected and opens in any browser, on any device.

You've seen what it takes to win more jobs. The playbook is one click away.

The leaderboard, what’s winning them bookings, the named competitors, their customers’ exact words, and the plan to take more of the work — all unlocked the moment your card clears. Backed by a 48-hour money-back guarantee.